I am thrilled to announce our collaboration with Longines Masters for their fourth season. I designed new posters with a pop interpretation full of vibrant colors! 

EEM presents a new Season of the Longines Masters  Paris - Hong Kong - New York and invites fans worldwide to enjoy a remarkable lineup of sports, entertainment, and unforgettable moments. 

🇫🇷 For me, Paris is the city of literature and fashion. I got to pick blue as the main color because it represents the intellectuality and the calming impact of literature and the timelessness of fashion despite having changed over years. Other vivid colors I've included are the result of the indulgence of other senses when literature and fashion are combined.

🇭🇰 In the Hong Kong design, I focused on the traditional and modern lives living together, the hectic streets of the city, and the multi-colored cuisine culture. I expressed the blend of modern and traditional lifestyles boldly with hues of red. Moreover, the hectic streets and the unlimitedly colorful cuisine with blue and green colors. The iconic red boat of the city, the dynamism of the horse, and the joy on the faces of spectators are the perfect description of Hong Kong for me. 

🇺🇸 New York first comes into mind as the metropolitan city of the world. I tried to display the prominent charm of the city, its diversity, using other vivid colors. The iconic Statue of Liberty, joyful people in the city, and their sense of becoming free with art are other factors I've been inspired by while portraying New York.

Thanks to Cécile Jequier, Céline Jobert, Lafourmi Paris.